ABOUT YIRANTIAN
YIRANTIAN portrays a group of women who aspire quality of life with attitude. They are not attached to trends, rather being nostalgic for classic things, meanwhile embracing the trends of the moment. YIRANTIAN GIRLS focus on quality of life, elegant and sophisticated, and sexy and straightforward.
YIRANTIAN focuses on tailoring, fabric craftsmanship and production in clothing, creating quality and unique daily wear for urban women, expressing a sense of strength with non-aggressive sexiness. The combination of exquisite cut and form is used to show YIRANTIAN’s understanding of women. YIRANTIAN explored and launched multi-dimensional category products ever since, which are loved by fashionable women with a distinctive style.
So far, YIRANTIAN has cooperated with more than 60 high-quality stores around the world for online/offline selling and has in-depth cooperation with many well-known boutiques and department stores. YIRANTIAN continues to maintain cooperation in different project categories. At the same time, since its establishment, the brand has also formed many diversified cross-border projects with a number of commercial brands.
DESIGNER INTRODUCTION
Yirantian Guo, the Chief Designer of this brand graduated from the London College of Fashion -University of the Arts London (UAL) with a bachelor’ s degree and a master’ s degree in women’ swear design.
After graduating in 2014, she returned to China to found the eponymous brand YIRANTIAN. YIRANTIAN emphasizes exquisite cuts and silhouette and fabric technology, and portrays a group of independent women with a sense of feminine power with a core of female power. YIRANTIAN defines the multi-faceted nature of women in the new era with exploration.
In 2015, Yirantian Guo won the “Vogue Italy” Young Talents, and which held an exhibition with other 24 young designers from around the world in Dubai. At the same year, he collaborated with Lane Crawford for its 165th anniversary. In 2018, she was shortlisted as the leader of China’s Forbes Under 30 Industry Elite List, and at the end of 2018, she won the 1436 x LABELHOOD Little Cashmere Innovation Scholarship of Ordos’ brand. In April 2019, she won the VISA Emerging Designer Award, becoming the first fashion designer to design and sell a platinum series credit card for CCB. In 2022, he won the YU PRIZE Creative Starlight Award, and in the same year, he was shortlisted for the “Fashion IP 100” of the FX INDEX’s global fashion IP list.